March 05, 2021

What women wear

What women wear has always been under the spotlight. Heels or flats? Jeans or a skirt? Cleavage or cover-up? 

Fortunately, times have changed, and today, self-love and dressing for yourself is everything. To find out more, we delved into attitudes around clothes to investigate how different styles and accessories help us feel bold, sexy or more confident.

Lockdown and self-esteem

While some of us embraced pyjamas, loungewear and other comfy favourites during lockdown, others have struggled. Around 27% of Brits say they're more concerned about the way they look now, compared to 11% who aren't.

And while June 21st, the end of lockdown in the UK, should be a huge reason to celebrate, it also sadly has many people feeling pressured, with Google searches for 'June 21st diet' and 'June 21st outfit' peaking in the UK.  


Power suit vs cool and casual

It’s all about the mood. Work clothes have a massive impact on confidence and how we want to be perceived at the office.   

Unsurprisingly, smart shirts and pencil skirts help 80% of women feel authoritative, trustworthy, competent and productive at work. And when we want to feel more approachable and friendly, casual clothing wins!


Comfort trumps style 

Comfy clothing really had its moment in 2020 when everyone started working from home. Regardless of how formal people look on Zoom, 60% of women admit to wearing comfy loungewear, like joggers, hoodies or PJs, while working from home. 


That's because 8 in 10 of us are into practicality over luxury and 7 in 10 prefer comfort over style. We’re so in love with how comfy clothes make is feel that smart clothes have been pushed to the back of the wardrobe to make way for a new selection of comfy lounge jumpers and joggers, with many shopping for a more comfortable and casual wardrobe.


 @mx.reginaspade rocking the Tease Me hosiery, shot by @stellinaphotography.

@mx.reginaspade rocking the Tease Me hosiery, shot by @stellinaphotography.


Slaying in stilettos vs. feeling fab in flats 

As much as we love high heels, comfort trumps style in the shoe department too. Most women prefer to ditch their heels in favour of snug trainers as often as possible. Around 35% who usually wear heels say they’re donning trainers for the time being, but this will probably change when date night becomes a thing again!


 Trying to walk in heels be like


Feeling playful in lingerie vs comfy basics

We already know that gorgeous lingerie can be the ultimate confidence boost. But has lingerie confidence gone out the window during lockdown in favour of comfortable staples? (Or nothing at all!)


 Gabi Fresh Red Lingerie

While many women admit to ditching bras over lockdown, the truth is we still love a sexy little something. We polled over 180,000 women to ask about their lockdown sex lives, and the responses show the majority are using this time to feel playful, sensual and powerful and to have fun with our other half – something we've been doing a lot more regularly over this past year!

Neon Yellow lingerie 


Unlike other clothing items, many women have used this period to grow their lingerie collection, with Google searches for 'sexy lingerie' increasing 28% year on year. That's a lot more women getting playful and experimental in the bedroom, prioritising 'special' lingerie over the basic bra and knicker combo, and hopefully feeling new levels of inner confidence.


 So, what's the ultimate confidence-boosting combo?

'When it comes to clothing, women and confidence, the most important thing is that women feel happy in what they're wearing. Style and appearance are important, but comfort is too. At Playful Promises, we strongly believe in providing different options for women in all shapes and sizes to accommodate every woman's lingerie confidence in what she wears. And it's great to know that with more options available, women are feeling more lingerie and are experimenting with it more and more.'

- Emma Parker, Founder of Playful Promises


Confidence level 1000x meme classic

We're all about our own needs and comfort

At Playful Promises, we're all about women taking charge of their style and confidence and doing what feels right for them and no one else! We're loving the fact that so many women feel the same — whether that's feeling fierce in a tailored suit or happy in some PJs on Zoom.

Right now, loungewear is making women feel great working from home. And perhaps on June 21st, workwear will be back. Who cares as long as you feel gorgeous!


Tap into your inner feminine confidence – shop the Playful Promises collection today.

Size Guide
We want your Playful Promises purchases to fit perfectly. Please see our guide below for measuring and sizing information. Our sizes are listed in AU sizing.

Bra Guide

8A 30A 30A 80A 65A
8B 30B 30B 80B 65B
8C 30C 30C 80C 65C
8D 30D 30D 80D 65D
8DD 30DD 30DD/E 80E 65E
8E 30E 30DDD/F 80F 65F
8F 30F 30G 80G 65G
8FF 30FF 30H 80H 65H
8G 30G 30I 80I 65I
8GG 30GG 30J 80J 65J
8H 30H 30K 80K 65K
10A 32A 32A 85A 70A
10B 32B 32B 85B 70B
10C 32C 32C 85C 70C
10D 32D 32D 85D 70D
10DD 32DD 32DD/E 85E 70E
10E 32E 32DDD/F 85EF 70F
10F 32F 32G 85G 70G
10FF 32FF 32H 85H 70H
10G 32G 32I 85J 70J
10GG 32GG 32J 85K 70K
10H 32H 32K 85L 70L
12A 34A 34A 90A 75A
12B 34B 34B 90B 75B
12C 34C 34C 90C 75C
12D 34D 34D 90D 75D
12DD 34DD 34DD/E 90E 75E
12E 34E 34DDD/F 90F 75F
12F 34F 34G 90G 75G
12FF 34FF 34H 90H 75H
12G 34G 34I 90I 75I
12GG 34GG 34J 90J 75J
12H 34H 34K 90K 75K
14A 36A 36A 95A 80A
14B 36B 36B 95B 80B
14C 36C 36C 95C 80C
14D 36D 36D 95D 80D
14DD 36DD 36DD/E 95E 80E
14E 36E 36DDD/F 95F 80F
14F 36F 36G 95G 80G
14FF 36FF 36H 95H 80H
14G 36G 36I 95I 80I
14GG 36GG 36J 95J 80J
14H 36H 36K 95K 80K
16B 38B 38B 100B 85B
16C 38C 38C 100C 85C
16D 38D 38D 100D 85D
16DD 38DD 38DD/E 100E 85E
16E 38E 38DDD/F 100F 85F
16F 38F 38G 100G 85G
16FF 38FF 38H 100H 85H
16G 38G 38I 100I 85I
16GG 38GG 38J 100J 85J
16H 38H 38K 100K 85K
18B 40B 40B 105B 90B
18C 40C 40C 105C 90C
18D 40D 40D 105D 90D
18DD 40DD 40DD/E 105E 90E
18E 40E 40DDD/F 105F 90F
18F 40F 40G 105G 90G
18FF 40FF 40H 105H 90H
18G 40G 40I 105I 90I
18GG 40GG 40J 105J 90J
18H 40H 40K 105K 90K
20B 42B 42B 110B 95B
20C 42C 42C 110C 95C
20D 42D 42D 110D 95D
20DD 42DD 42DD/E 110E 95E
20E 42E 42DDD/E 110F 95F
20F 42F 42G 110G 95G
20FF 42FF 42H 110H 95H
20G 42G 42I 110I 95I
20GG 42GG 42J 110J 95J
20H 42H 42K 110K 95K
22B 44B 44B 115B 100B
22C 44C 44C 115C 100C
22D 44D 44D 115D 100D
22DD 44DD 44DD/E 115E 100E
22E 44E 44DDD/F 115F 100F
22F 44F 44G 115G 100G
22FF 44FF 44H 115H 100H
22G 44G 44I 115I 100I
22GG 44GG 44J 115J 100J
22H 44H 44K 115K 100K


For more info about how our DD+ bras fit compared to similar styles in other brands, please visit our blog 

For help with sister sizing, click here.

Lingerie & Clothing

6 2 34 6
8 4 36 8
10 6 38 10
12 8 40 12
14 10 42 14
16 12 44 16
18 14 46 18
20 16 48 20
22 18 50 22
24 20 52 24
26 22 54 26
28 24 56 28
30 26 58 30


Body Measurements

AU Size Hips (CM) Waist (CM) Bust (CM) Hips (IN) Waist (IN) Bust (IN)
6 86.5 62.5 80.5 35 25.5 33
8 89 65 83 36 26.5 34
10 94 70 88 38 28.5 36
12 99 75 93 40 30.5 38
14 104 80 98 42 32.5 40
16 109 85 103 44 34.5 42
18 116 92 111 45.7 36.3 43.7
20 123 99 118 48.5 39 46.5
22 130 106 125 51.2 41.8 49.3
24 137 113 132 54 44.5 52
26 144 120 139 56.7 47.2 54.7
28 151 127 146 59.4 50 57.5
30 158 134 153 62 53 60