Valentine's Picks

“So much of fashion is negative, and strives on fantasy ideals that women are supposed to aspire to. This is the anti-thesis of everything we created Playful Promises to represent – we are anti-fashion fashion. Fashion that is accessible, diverse and fun. As the Designer and Founder of Playful Promises I was taken a back by the recent anti-women statements about plus-size women and trans women that recently came from senior figures at Victoria’s Secret. Such a big company should be a leader in our industry but they are letting us all down. We wanted to show them how lingerie marketing could be done, and that we as a small indie brand can actually do it better.

We collaborated with Dani St James (a trans model) to celebrate valentine’s and create some fun images, which look amazing but also have artistic merit and are culturally relevant. We were inspired by the symbolism of The Virgin Mary, and how her image is subject to conflict, criticism and control, much like that of our trans sisters. Mary is a recognisable icon of womanhood, where all should be welcome, yet is also a stick used to beat women with in regards sexual morality and purity – we wanted to turn this all on it’s head. Fashion can be fun and thoughtful and for everyone.”
-Emma Parker, Director & Founder

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Marlene Black 1/4 Cup bra with Lace Curve
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Marlene Black 1/4 Cup with Lace A - D Cups
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Juliet Wine Harness Bra A-D Cups
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Juliet Wine Harness Bra A-D Cups

Playful Promises

$117.00

Juliet Wine Harness Bra DD-G
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Juliet Wine Harness Bra DD-G

Playful Promises

$117.00

Bettie Page Retro Embroidered Bra
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Bettie Page Retro Embroidered Bra

Bettie Page Lingerie

$50.40

Gabi Fresh Draper Pink Lace Harness Bra
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Gabi Fresh Draper Pink Lace Harness Bra

Gabi Fresh x Playful Promises

$63.00

Bettie Page Peach Spiral Stitch Bullet Bra A - E
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Bettie Page Heart Tie Chemise
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Bettie Page Heart Tie Chemise

Bettie Page Lingerie

$81.00

Black and Red Smoking Suit Pj Set Curve
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Black and Red Smoking Suit Pj Set
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Black and Red Smoking Suit Pj Set

Playful Promises

$77.40

Peek & Beau Tommy Pasties
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Peek & Beau Tommy Pasties

Peek & Beau

$21.60

Gabi Fresh Holly Blush Pink Mesh & Lace Bra
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Gabi Fresh Holly Blush Pink Mesh & Lace Bra

Gabi Fresh x Playful Promises

$63.00

Elvira Lace Gold Chain Tassel Pasties
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Annie Red Cami and Short Applique Set
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Gift Voucher (Email Only)

Playful Promises

From$25.00

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