ABOUT US
Feel nice, feel naughty, but always #FeelPlayful
We are a family of lingerie, swimwear and activewear brands offering innovative, design-led options for a range of body types, occasions and price points. We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.
Mischievous, sexy, pretty or practical, but never boring and beige, Playful Promises was founded in 2004 by Emma Parker. Expanding slowly but surely, our London-based independent brand became known for luxe, outré designs for a wide size range including fuller bust and plus sizes. On our way to global domination, our playful warehouses are based in the UK, USA and Australia.
Founder
Each year at Playful Promises, we aim to become a greener, more sustainable brand. We have an ongoing commitment to reduce our impact on the planet, from the way we manufacture to the way we package and ship our treats to you.
Learn MoreFor every order you make with us, we’ll donate to the charity of your choice.
Learn MoreAvailable in 4 colors
